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Peak Performance ActionCOACH
August, 2016

August Newsletter, 2016
*Growth and Profitability
* How do we become successful?
* Do you want the GOLD?

Peak Performance ActionCOACH

How DO Business Owners achieve


Here’s How!

*Stay focused
*Don’t give up

Your “Go-To” Business Experts



for Growth and Profit

  • Do you know how to Price it RIGHT?
  • Do you know how to avoid Common MISTAKES?
  • Do you know what the MOST “MISS-UNDERSTOOD LEVERS in business growth and profitability are?
  • Do you know the area of the business that gets the least amount of strategic ATTENTION?
Would you like the answers to these questions?

Then come and join us and
Wed. Sept 7th, 8:00 am – 11:30 am
Lake Forest Grad School of Management

Resigster NOW

Recipients of this Newsletter

Where Business Owners Excel!

Olympic Athletes get to the Olympic Level WITH the guidance of a Good Coach.
Do YOU want to take the GOLD in your business???
Email us today!
and schedule your complimentary Take Action Meeting
“Growth and Profitability at the TOP and BOTTOM of your Sales Funnel”

In our office, we have a large graphic that displays all the milestones of our “6 Steps to Massive Results” methodology.

I was examining our 6 Steps the other day and felt we needed to declare the huge amount of profitability that exists at the TOP and BOTTOM of a Business Sales Funnel. It lies in executing strategies that lower the cost of acquiring a new customer and increasing the Lifetime Value of each customer.

Here are some points for you to
ponder for
doing both.

Lowering the cost of acquiring a new customer:

  • Are you tracking your prospects or leads by each marketing strategy or campaign? This tells you which marketing tactic to keep funding and those to drop. Some marketing tactics may be expensive, however, if they are yielding a good number of leads that line up with your target market, then it’s worth the investment.
  • Are you measuring your conversion rate? Conversion rate is the number of leads that become customers.
  • Do you have a diverse set of marketing tactics, or are you relying on only 2-3 efforts? Truth is, in today’s markets, prospects respond to a variety of marketing communications.

Increasing the Life-Time
Value of a customer:

  • Are you measuring the length of time a client continues to buy from you and how many individual transactions involved? This is a key leverage point in any business. Often times a business will not make a profit on a customer until the 2nd or 4th transaction. It can take that long to to pay back the marketing and administrative costs associated with acquiring the customer.
  • Do you have a progressive set of products and services that will support your customer as their needs change and can you meet those evolving needs for both your customer and your business?

To be in a position to answer “yes” to these questions will add new potential to your business.

We can help you set-up methods for capturing the key information needed and help you execute strategies to improve those numbers.

For a COMPLIMENTARY session with a trained, certified, ActionCOACH email:
Why wait to get some fresh insight into YOUR business?
Contact Bonnie today!
More about
Proud to be:


Dave Verbeten Monty Edson Bonnie Richtman

Peak Performance/ActionCOACH
34121 N HWY 45
Suite 216
Grayslake, IL 60030
847 986 6797
Dave Verbeten-Owner & Sr. Coach * Monty Edson, Coach * Bonnie Richtman-Co-Owner, VP Business Development
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